Six Ways with Social Media.
February 23, 2009
Pharma spent nearly $1.2 billion to market online in 2008, a figure that is expected to reach $2.2 billion by 2011. Yet there still appears to be much reluctance about social media because of regulatory considerations. Here are six steps that can help balance risks and the wrath of regulatory.
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http://www.brandchannel.com/images/papers/424_IBHealth_Social%20media.pdf>
