Smirnoff Ice and Univision Radio launch Summer Party Series.

Smirnoff Ice announced a strategic partnership with Univision Radio. The alliance will offer consumers an opportunity to enjoy this summer’s “coolest parties,” through a series of concert events sponsored by the makers of Smirnoff Ice and featuring today’s hottest Latin artists. Fans will have the chance to win tickets to attend the concerts through Univision Radio station giveaways. The summer festivities will kick-off May 7th at an exciting launch party in Miami Beach.

The Smirnoff Ice events will take place in San Antonio, Los Angeles and Miami.