Soapbox Mobile Partners with Sí TV.

Soapbox Mobile announced that Sí TV has selected Soapbox Mobile as their mobile marketing partner. Soapbox will work with Sí TV to develop on-air mobile promotions and sweepstakes, programming alerts and unique content that ties into the network’s programming.

“Sí TV offers a pathway to a fast-growing yet elusive consumer demographic: young, acculturated Latinos who want authentic, relevant programming that reflects their multicultural heritage,” says Vladimir Edelman, CEO of Soapbox Mobile. ”Our partnership will enable us to serve an audience that is at the forefront of mobile data consumption – and which to-date has been significantly underserved by the mobile content market.”

“As a leading provider of digital entertainment content for young Latinos, we provide our audience with opportunities to connect, create, be heard and discover cutting edge Latino-themed content,” said Lisa Black, Sí TV’s senior vice president of digital media. “Mobile provides an immediate response mechanism for viewers to interact with our programming. Soapbox understands how to maximize this value and we are thrilled to work with them.”