Social networking expands into Hispanic Mom market.

As social networking sites like MySpace and Facebook make daily national news, it’s clear that this phenomenon is not limited to general market.

Todobebé, which made history in 1999 when it launched the first global parenting website for Spanish speakers worldwide, just launched Mi Todobebé marking and industry first in social networking geared to reaching Hispanic moms and moms-to-be.

The spark for Mi Todobebé initially came from members of its online forum community, who shared that they wished they had a place in Spanish where they could personalize their own pages, upload photos, and invite their friends and family every day nearby and far away to view and to share in the joy of their children’s first smiles, tooth, steps, days of school.

Similar to both MySpace and Facebook, Mi Todobebé tools allows families to create their own personal profile pages where they can publish photos and videos of their pregnancy and children, create blogs on their personal pages and invite friends and loved ones to participate. They can also meet other members and via invitation make new friends living through similar experiences.

What’s significantly different about this new channel of brand engagement is that for advertisers seeking to reach the $80 billion dollar per year market in a demographic that is clearly growing, reaching the mom who makes the major decisions and sets the tone for buying and shopping is key. Mi Todobebé not only engages the users, but provides significant ways for advertisers to really interact and brand, learn about their consumer, and bring messaging that reaches moms when they are with their friends and families.

Hey, it’s no MySpace or Facebook today, but in terms of reaching a very viral and growing market, it’s clearly providing advertisers a unique form of engagement.