Social Plays vital role in Corporate Responsibility, Green Initiatives.

We recently released our Vitrue 100, which annually ranks the “most social” brands by measuring “social mentions” across the vast social web. For this article, we drilled down to see what companies on our Vitrue 100 list had powerful and successful “green” and “socially responsible sustainability” programs. Although the brands on the list generated their buzz from many tactics, we believe that having successful green initiatives and sustainability programs can have a powerful effect on brand loyalty and brand awareness. And that can truly drive some positive social buzz.

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