SocialGuide Intelligence engagement tools for Hispanic Viewership Activity.

SocialGuide announced the launch of its Spanish-language Social TV tracking via the newly unveiled SocialGuide Intelligence (SGI) platform with Univision as the first partner.  SGI analyzes the social activity for networks, programs and individual episodes to identify social trends and discover new opportunities for clients to engage with the social audience for linear TV.
Viewer engagement data continues to be an increasingly key component of all areas of business including social media strategy. Univision will leverage the platform to track and monitor activity for all of its programming including “Nuestra Belleza Latina” (Our Latin Beauty), “Sabado Gigante” (Giant Saturday), “¡Despierta América!” (Wake Up America), “El Gordo y La Flaca” (The Scoop and The Skinny), “Aquí y Ahora” (Here and Now), “Primer Impacto” (First Impact), evening newscast “Noticiero Univision,” “Al Punto” (To the Point), among many others, including Univision’s primetime novelas. Univision is also the home of special programming such as “Premios Juventud,” the first and only Spanish-language award show for Hispanic youth; “Premio Lo Nuestro” Latin music awards; and popular soccer games such as the 2014 FIFA World Cup™.
“With the growing Hispanic television audience in the U.S., it is critical to include Spanish-language programming in our SocialGuide Intelligence platform,” said Sean Casey, Founder of SocialGuide. “We are excited to partner with Univision and provide them with social insights about their programming and social audience.”
“Univision’s audience has proven to be incredibly loyal to our offerings and engaged across the board,” said Monica Talan, senior vice president, corporate communications and public relations, Univision Communications. “This coupled with the significant growth in Hispanic connectivity via interactive platforms including social have made it imperative that we partner with SocialGuide to better connect on a much deeper level.”

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