Furniture retailer Rooms To Go announced that it has entered into a multi-year licensing agreement with Sofia Vergara. The Sofia Vergara Collection will launch in Rooms To Go showrooms during Fall 2013. It will initially be comprised of living rooms, bedrooms, dining rooms and accessories. True to the retailer’s strategy, the Sofia Vergara Collection will be merchandised and displayed in complete room groupings designed to provide customers with inspiration, affordability and ease of shopping.
“I love beautiful furniture and am so excited to be working with Rooms To Go to create my own furniture collection!” said Sofia Vergara. “My relationship with Rooms To Go began over 15 years ago when I moved to the United States as a single mother, and furnished my first apartment entirely from their store. I knew I could get high quality furniture that was both fashionable and affordable. I’ve purchased new room settings from Rooms To Go since then; however, some of the original pieces are still in my family! My collection will offer gorgeous contemporary designs with the same amazing quality and affordability I’ve always known from Rooms To Go.”
“We are thrilled to have Sofia Vergara join the Rooms To Go family,” said Jeffrey Seaman, Chief Executive Officer of Rooms To Go. “She is a major star who truly strives to make a difference in the lives of many people. She’s very interested in design and committed to working with us to market great products at extraordinary values. The combination of Sofia’s style and our sourcing capabilities will result in a great collection. Her sense of helping people find beautiful things that are also affordable is a perfect fit for us. The fact that Sofia’s been a Rooms To Go customer for over 15 years makes our partnership even more perfect.”