SOI TV launches as a Social TV for Hispanics.

SOI TV is now broadcasting across the United States through a platform that enables users to interact in real-time with its on-air programming. Through virtual polls and social media feeds, Mexican-Americans (and other Hispanics from 17 different countries) in 15 cities across the United States will have a voice at SOI, regardless of immigration status. Audiences can experience SOI through its online live streaming capability or over the air through its .3 digital antenna frequency in fifteen markets.

SOI, which stands for Sistema de Opinion Interactiva (Interactive Opinion System).

“The Latino voice in the United States has become more important than ever and it needs to be heard loud and clear,” said Julian Isaac, CEO, SOI TV. “By combining the Latino population’s propensity for technology and social media consumption with the medium of television, we have created the ideal media platform where Hispanic opinion becomes the reigning force behind the news,” he added.