SOI TV selects Parham & Associates to develop national revenue.

SOI TV has hired Parham & Associates, LLC, to spearhead development of national advertising revenue, effective September 1, 2012.

Cesar Prato, SOI’s Chief Marketing Officer said, “We are quite happy to have Buff Parham and his resources going to work on our behalf. His reputation and relationships in the Hispanic media space should be quite beneficial to us.”

Parham added, “We’re very excited to be joining forces with SOI, as this company is breaking new ground in offering advertisers a truly multiplatform vehicle to reach the burgeoning U.S. Hispanic consumer market.”