Solé Appointed Chief Marketing Officer at Sprint

Sprint announced that Roger Solé is appointed chief marketing officer, effective immediately.

“Since Roger joined our team here at Sprint, he has been integrally involved in shaping many of our key acquisition initiatives that have helped drive the growing momentum we are now enjoying. Roger has increased our ability to serve Hispanic customers and has spurred innovation across the organization. He has exceptional abilities to connect with consumers and I’m confident that he will ensure Sprint is recognized for the differentiated value we offer in the market.

“We have built a tremendous executive management team at Sprint, and it’s a sign of our strength that we are able to fill these two roles that will be so influential in guiding our company’s success by promoting two enormously talented individuals already at Sprint.”

In his new role as chief marketing officer, Solé will be responsible for all products and services, brand and advertising, customer acquisition and retention, and all digital and social efforts. Solé will be a vital contributor to Sprint’s leadership team, charged with attracting new customers and advancing the company’s push for greater innovation.

Currently, Solé is senior vice president, advertising and acquisition, Hispanic market, innovation, and president of Puerto Rico. In this role, he is responsible for creating products and services that allow Sprint to offer a unique, differentiated value proposition. He also oversees Pinsight Media, a Sprint division that specializes in mobile advertising, and the Sprint Accelerator, a mentorship-driven program for startups.

Since joining the company, Solé launched innovative programs including Switch and Save 50%, the $1 iPhone promotion and Sprint Open World, that allows Sprint customers to roam for free in most countries in Latin America. He also led the creation of the new Sprint brand identity and tagline #MoveForward and developed a campaign with former Sprint employee Prince Royce to help the company better connect and engage with Hispanic customers.

Prior to joining Sprint, Solé was chief marketing officer of TIM Brasil – Telecom Italia’s mobile carrier in Brazil. While at TIM Brasil, Solé delivered creative and innovative approaches that connected with consumers and drove strong growth for the company. Prior to TIM Brasil, Roger spent six years at Vivo (Telefonica Brasil)—the largest operator in Brazil.

“I am truly honored and excited to take on this new role. We have such an incredible opportunity to create a brand platform that is immediately recognizable and that reinforces our values and our promise to our customers. Our new LTE Plus Network is getting better and faster every day and we are the undisputed price leader in the marketplace. Our job is to ensure consumers’ perceptions match the realities and I’m all in. I am looking forward to building on the great work the team has underway and taking our efforts to the next level.”