Sony Latin America chooses Alma’s creativity.

Alma DDB’s team headed by Luis Miguel Messianu has been assigned by Sony Latin America the launch of the new Handycam campaign in Latin America.

The selection was the result of a creative shootout with other agencies from the US Hispanic market and the Latin America region.

Sony Handycam is the leader in the regional market, and for Luis Miguel Messianu turning this brand and consumers in Latin America into ‘Soulmates’ will be a matter of pride. “For sure we’ll have fun in the process. We’re delighted to start this new relationship and we hope it’s mutually rewarding”.

The group that accomplished the approved concepts was supervised by Angela Battistini, VP of Account Services; VP Creative Director Jose Luis Villa; Marta Insua, VP of Strategic Planning; and Carola Chaurero, New Business Director.