Sorpresa!’s Kids Block launches on Mega TV via DirecTV.
January 19, 2009
Sorpresa! is now airing a branded kids block on Mega TV via DirecTV expanding its audience during this block by more than a million Hispanic satellite subscribers thru DirecTV Mas in addition to Sorpresa!’s existing cable subscribers.
“Sorpresa!’s unique style and commitment to serve the Hispanic children’s audience along with our previous success with the branded block with them makes us confident that this new venture will be very successful. The Sorpresa! block will allow us to continue to provide an in language, in culture viewing experience that our Hispanic children and their families will enjoy,” stated Cynthia Hudson, EVP/ CCO of SBS and the Managing Director of Mega TV.
