Sosa joins PlanetWoot as Senior Advertising Director.

PlanetWoot announced that Carlos Sosa joined its executive team as its new Senior Advertising Director servicing both General and Hispanic markets.

“We’ve always been focused on the quality of the work we do for our clients,” said Founder and CEO Barbara Ruano. “Our recent growth, coupled with Carlos’ talents and experience, will fully support PlanetWoot’s commitment to our clients of providing them with the highest standards of quality services and knowledge of the Hispanic market. Carlos shares that commitment and has the unique skill set we look for in our people.”

Mr. Sosa brings extensive Hispanic marketing and advertising experience having worked for over 13 years on both the client and the agency side. His solid strategic vision and direction, along with his unique creative flair, contributed to the outstanding growth of multi-million dollar programs for companies such as DIRECTV. Sosa drove the development of bilingual creative strategies for all marketing and communications campaigns, including direct response, broadcast, interactive and digital marketing, playing a key role in the creation of initiatives that lead to increasing DIRECTVs subscriber counts by 227% in a little over 2 years.

As Director of Multi-Cultural at Quigley Simpson Carlos managed and oversaw the creation of successful response driven campaigns. He led the development and implementation of multi-ethnic marketing and advertising strategies that resulted in consistent sales increases for the agency’s clients.

Mr. Sosa adds, “In all my years of marketing experience I have worked with some of the most successful corporations and advertising agencies but I have never seen anything like the culture at PlanetWoot. This is a group of incredibly talented individuals fully dedicated to working hard to help their clients achieve success. There is no doubt in my mind that there is no place I’d rather be.”