Sosa-Martinez To Lead Cartel Creativo’s U.S. Army Account.

Cartel Creativo, Inc. has appointed Susana Sosa-Martinez as Account Director for the U.S. Army, one of the nation’s largest ad accounts.

Sosa-Martinez is credited with having expanded the Army’s integrated Hispanic marketing and advertising program, which includes successful execution of the mass-media campaigns, promotions, community events, direct marketing, online and public relations. In her new role as Account Director, Sosa-Martinez will direct all Hispanic-integrated communications efforts and act as chief liaison between Cartel Creativo and the other agencies that service the U.S. Army account.

“The U.S. Army has been an integral part of Cartel’s history and success. All of us who work for this client feel a tremendous sense of responsibility that goes beyond the professional aspects of the job. We see it as a mission. I can think of no other person who embodies our commitment to this client better than Susana,” said Victoria V. Negrete, CEO of The Cartel Group.

“Cartel Creativo is composed of highly talented creative and production advertising professionals,” said Sean Salas, President of Cartel Creativo. “Susana is one such person who over the last three years through her great leadership, moral support and garnered client satisfaction has earned the right to this promotion,” he concluded.

“I feel privileged and honored, not only by the confidence placed on me by Cartel Creativo, but by the work we’re doing for the U.S. Army,” Sosa-Martinez said. “The Army is one of those rare clients where the impact of one’s work extends beyond the realm of marketing,” she added.