Spanish Broadcasting #1 in L.A. & New York.

Spanish Broadcasting System, Inc. announced that KLAX-FM, Los Angeles and WSKQ-FM, New York have both achieved #1 rankings in their respective markets in the recently released Arbitron Spring ratings book. The #1 rankings come in the highly coveted demographic of adults aged 25 to 54 for the 6:00 a.m. to midnight time period.

Specifically, KLAX (“La Raza” 97.9 FM) achieved a 6.4 share for adults aged 25 to 54, during the 6:00 a.m. to midnight time period, compared to a 3.6 share in the Winter ratings book. The station also achieved a 7.0 share in the morning drive (6:00 a.m. to 10:00 a.m.) for adults aged 25 to 54, compared to a 3.2 share in the Winter book. Both performances represent a #1 ranking among all radio stations, English and Spanish, in Los Angeles, the nation’s largest radio market.

In New York, WSKQ (“Mega” 97.9 FM) achieved a 6.6 share for adults aged 25 to 54 during the 6:00 a.m. to midnight time period, compared to a 5.9 share in the Winter ratings book. This performance makes WSKQ the #1 radio station, English and Spanish, in New York, the nation’s second largest radio market. The station also achieved a 9.2 share in morning drive for adults aged 25 to 54, compared to a 7.9 share in the Winter book. This performance represents the #1 ranking among Hispanic listeners and #2 ranking overall in morning drive.

Raul Alarcon, Jr., President and CEO of SBS, commented, “Our ratings performance in the nation’s two largest radio markets is unprecedented. The addition of Renan Almendarez Coello, ‘El Cucuy,’ to KLAX’s Los Angeles morning show has vaulted KLAX to the top of the market on monumental ratings increases. In New York, our morning comedy show ‘El Vacilon De La Manana’, hosted by Luis Jimenez, has continued to appeal to a massive audience, helping WSKQ to maintain its position as the most popular Hispanic radio station in the country. These remarkable ratings increases further illustrate the sheer scale of the Hispanic population, confirming Spanish Broadcasting’s leadership position in delivering this vital consumer audience within the nation’s largest media markets and positioning the Company for long-term revenue growth.”

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