Spanish Broadcasting names Chief Creative Officer.

Spanish Broadcasting System, Inc. (SBS) announced the appointment of Cynthia Hudson-Fernandez to the newly created post of Executive Vice President and Chief Creative Officer.

In her capacity as the head of creative strategy, Ms. Hudson will have overall responsibility for the Company’s recently announced TV venture as well as the upgrading and rebranding of its New Media unit including the bilingual Internet portal, LaMusica.com. In addition, Ms. Hudson will oversee the development, execution and distribution of all SBS proprietary content — a key driver of future revenue growth.

Ms. Hudson is an eight-time Emmy Award winning producer, writer and international television executive with over 20 years experience in both the U.S. broadcast and international cable TV industries. Ms. Hudson’s particular area of expertise has involved the launching of successful start-up TV networks; in 1996 she created Casa Club TV (now a Sony Network); in 1997 she was hired by Hearst Entertainment to create the Cosmopolitan TV Network, now the #1 ranked cable network among women viewers in Spain and a top-rated network in Latin America.

She began her career as a TV news reporter in 1984 and has held numerous positions at both U.S. Spanish-language TV networks Univision and Telemundo, including Senior News Producer, Executive Producer and Vice President of Programming and Production. Since 1997, Ms. Hudson has served as Senior Vice President and Editorial Director of Cosmopolitan TV for the Hearst Corporation.

Raul Alarcon, Chairman and Chief Executive Officer of SBS stated, “Our content consistently generates substantial audience shares in the nation’s largest Hispanic markets. We are fortunate to count on the expertise and experience of an executive of Cynthia’s caliber to assist us in further unlocking the value of this content with an emphasis on our TV and Internet properties. Her track record is exceptional and I am confident in her ability to enhance our growing status as a leader in Hispanic media.”

Ms. Hudson commented, “I look forward to this unique opportunity to utilize my media background in launching these new initiatives at SBS. I am equally optimistic about our ability to strategize our content and fully leverage its multimedia potential.”