Spanish Broadcasting System, Inc. (SBS) announced that they have formed a strategic alliance to offer listeners access to SBS Radio programming. TuneIn is a free service that allows more than 40 million people to listen to music, sports, comedy and news streams from around the world.
Music fans and talk radio listeners can enjoy SBS Radio programming like “El Vacilon de la Mañana”, “DJ Laz Morning Show” “El Vacilon del Mandril”, “El Circo de la Mega” and “La Bola de la Mañana” among others on TuneIn through on over 200 different platforms including smartphone apps, connected vehicle dashboards, internet home entertainment systems and online at www.tunein.com http://www.tunein.com/> .
“We have always believed in the value of great local content, and this alliance validates the demand we know exists for our original programming while at the same time creating a new revenue source for the company,” said Andrew Polsky, VP of Digital Sales at Spanish Broadcasting System. “By forging relationships with premiere distribution services such as TuneIn, SBS Radio will significantly grow its audiences by exposing our content to new listeners.”
“As we transform into a digital media company, SBS is extending its great local brands to as many digital platforms as possible to seamlessly provide our audience with the programming they want where and when they want it,” said Albert Rodriguez SBS COO. “TuneIn leads the industry with their listener-first approach to everything they do, and we are excited to offer our broadcasts to the growing and vastly important digital audience, especially as it pertains to the mobile and automotive worlds, into which TuneIn has made great strides.”