Spanish Broadcasting System & Hipcricket extend relationship.

Spanish Broadcasting System, Inc.(SBS) and Hipcricket (“Hipcricket”) announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.

“Hispanics have amassed tremendous buying power in recent years, and mobile presents a significant opportunity for marketers looking to reach them,” said Andrew Polsky, VP of Digital Sales at SBS. “By extending our relationship with Hipcricket, we can bring new programs to advertisers looking to have one-to-one conversations with Hispanic consumers, while building a sizeable opt-in listener database that provides remarketing opportunities.”

“Our partnership with Spanish Broadcasting System has been incredibly successful on the radio front, and we are thrilled to build upon that foundation with the addition of new stations and the company’s live events,” said Hipcricket President Ivan Braiker. “SBS audiences are already incredibly engaged with entertainment on their mobile devices and therefore present a perfect target for mobile advertising.”