Spanish Broadcasting System, Inc. & AIRE Radio Networks champion SXAmericas 2014

Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.

“Spotlighting the international creative stage, the South By Southwest Music Conference (SXSW) is thrilled to announce SXAmericas, an exciting programming addition geared to connect U.S Hispanics, Latin American and Spanish industry thought leaders,” said Alicia Zertuche, SXAmericas Producer. “SBS is a true founding partner in believing in the importance of creating a new opportunity for festival goers and joining forces in year one to make some incredible connections happen. We’re excited for what’s to come.”

“Though US Hispanics share a language, the community is a mosaic of different cultures and communities. SBS & AIRE Radio Networks’ goal is to deliver organic connections to Hispanic consumers through unique entertainment content distributed across multiple devices,” said Stephen Hobbs Vice President of Entertainment at SBS. “Our partnership with SXSW underlines the fact that we recognize SXAmericas as the intersection where new ideas, technology and culture meet.”

SXSW is increasingly known as the international creative stage for what’s next in music, film, and interactive technology. With new events such as SXSW ECO and SXSW EDU and now SXSW V2V, there is an opportunity to bring additional niche industries together to further discovery via learning, sharing and networking. While the U.S. Latino population continues to explode, its creative influencers can be found in key markets across the country such as Miami, Los Angeles, New York, and Austin. SXAmericas will provide a platform to enhance the current SXSW experience by converging Latino influencers across key creative industries, such as Music, Film, Interactive, Marketing, etc.

SXAmericas 2014 Key Events:

TUESDAY, MARCH 11
Featured Speakers
A Conversation with Robert Rodriguez & Diego Luna
Moderated by Charles Ramirez-Berg

Opening Night Party
Presented by SBS Radio & AIRE Radio Networks
West Tent, Brush Square Park / 4:30 PM – 7:00 PM
Opening Remarks by Diego Luna
Spinning: Felix Contreras & Jasmine Garsd NPR ALT LATINO/ DJ Kazzanova SBS Radio
Complimentary Food & Beverages. Open to all Registrants and Artist Wristbands

SESSIONS

MONDAY, MARCH 10
Can we beat Dreamworks and Pixar from Argentina?
Austin Suite, Austin Convention Center / 12:30PM – 1:30PM

TUESDAY, MARCH 11
On YouTube, on TNT, in theaters: all together now!
Maximilian Room, Driskill Hotel / 3:30PM – 4:30PM

WEDNESDAY, MARCH 12
Business Lunch Mixer & Roundtable Discussion
Room 9ABC, The Austin Convention Center / 2:00 PM -3:00 PM
100 US Hispanic & Latin American Thought leaders (Invite Only)
Complimentary Food & Beverages. Open to Platinum & Music Registrants

THURSDAY, MARCH 13
SXSW Interview: Ana Tijoux
Room 10B, The Austin Convention Center / 2:00 PM -3:00 PM