Spanish Broadcasting System launches Mega 96.3FM In Los Angeles, California

Spanish Broadcasting System, Inc. (SBS) announced the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles’ Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.

Formerly, Latino 96.3FM, the new Mega 96.3FM began broadcasting, supported by imaging from the international superstars, Shakira, Romeo Santos and Enrique Iglesias. Directly targeting the Los Angeles millennial generation, Mega 96.3FM’s mix of Spanish-Rhythmic-Pop positions the station as the most innovative and cutting edge format in the marketplace.  The music mix will provide an upbeat blend of pop hits, pop ballads and Bachata, and will also feature a tropical feel, giving today’s listeners the variety they appreciate. Mega 96.3FM is the country’s first Latino general market radio station that appeals to all Hispanics.

Mega 96.3FM becomes the third SBS Radio station to broadcast a market-specific version of the “Mega” brand.

“Spanish Broadcasting System has consistently pushed beyond the traditional boundaries of radio to reach millions of Latinos through a premiere combination of broadcast, online and mobile assets, as well as a dynamic and growing live entertainment platform,” said Raul Alarcon, President, CEO and Chairman of SBS. “Our strong connections with the top-talent in Latino pop music and our proven promotional and programming expertise has supported our efforts to expand our brands nationally and extend our audience.  Wherever Latinos want to access our content, we’ll be there with the most innovative formats via broadcast, online and live.” 

“Radio is both our history and the foundation upon which we will continue to grow our company moving forward,” continued Mr. Alarcon. “As we evolve our company, we will continue to serve our increasingly diverse audience and local communities with the best content – music, news, emergency information, and public service — wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else.”
“Our extensive research in the Los Angeles market showed a need for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America,” stated Jesus Salas, EVP of Programming of SBS Radio. “We are confident Mega 96.3FM will become an instant favorite among the Angelenos.”

“We are very excited to introduce Mega 96.3FM to Los Angeles,” stated Bill Shadorf, VP West Coast Market Manager of SBS. “With this refreshing of the brand and format we will meet the needs of a wide variety of listeners in the nation’s largest Hispanic radio market.”
Mega 96.3FM joins the SBS Radio Los Angeles family with sister station 97.9FM La Raza.