Spanish-Language TV Ad Impressions Up 27% YoY in 1H 2023 [REPORT] UPDATED
October 3, 2023
As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. iSpot’s new report around Spanish-language TV advertising shows which brands are increasing Spanish-language ad focus YoY, key industries, daypart adjustments, top programs and more.
Here are some of the highlights:
- Spanish-Language Ad Surge: In the first half of 2023, Spanish-language TV ad impressions rose more than 27% year-over-year; Q2 alone was up 31.3% YoY.
- Dialing Up Daytime: On Univision, daytime TV ad impressions increased by 21.4% from Jan. 1-Aug. 31, 2023 (vs. the same stretch in 2022), helping pace daytime impressions increases across TV as more brands put focus on that programming.
- Beer Bubble: Major beer brands are putting significant emphasis on Spanish-language TV ad impressions — 29% of Modelo’s 2023 TV ad impressions were in Spanish, and that number was even higher (31.8%) for Michelob Ultra.
- QSR Delivers: Not only did quick-serve restaurants capture the highest impressions SOV (9.16%) for Spanish-language advertising, the sector also accounted for 35 of the top 50 Spanish-language ads by Likeability, based on iSpot’s Creative Assessment data.
To download report, CLICK HERE
