Spanish Latinos Under-represented Online.

Although Latinos represent the largest growing segment of the online population, a recent study shows that the Spanish-dominant sub-group still has plenty of room for growth. Garcia Research Associates’ (GRA) Hispanic Omnibus Study in September showed that among Spanish-dominant Latino adults from 18 to 65 years of age, only 20% have access to the Internet and 14% have an e-mail address. The results indicate that Internet access is driven mainly by income – of those households with $30K or higher, usage is 46%, compared to 19% for $20K-$30K and 13% for less than $20K.

GRA’s Hispanic Omnibus Study focuses on 500 Spanish-speaking Hispanic adults in over 40 DMAs across the U.S. The sample is stratified regionally according to Census data and is split evenly between males/females and ages 18-34 and 35-65. The result is a meaningful, projectable read of Spanish-speaking Hispanics nationwide.

For more information at http://garciaresearch.com/omnibus.htm