Spanish Marketing Inc. CEO selected by Aspatore Books.

Spanish Marketing, Inc. (SMI) announces that its CEO, Mireya Valero is selected as author and contributor for “Inside the Minds: Utilizing New Media In Advertising” book which is already available in the market. SMI contributed with a chapter of the book entitled “Our Promise: The Client…First!” which discusses the importance of balancing the media to the needs of the client assuring its effectiveness in delivering the message to the target market.

Ms. Valero was invited as a contributing author. “It is an exciting opportunity to share with other executives the INS and Out of SMI’s operation. We hope that our insight can help others achieve greater heights.” SMI reveals how its business philosophy, values, and leadership style influence its internal processes and customer relationships, service delivery, and client long-term retention. “Confidence in our identity allows us to perform at the highest level possible,” Valero affirms.

SMI shares valuable insights about management, finance, media, advertising, and most importantly, REAL experience. After twenty years in the industry, Ms. Valero has functioned within the advertising arena working on accounts such as Bank One, Blue Cross/Blue Shield, First Bank, Chase Bank, FiServ, HEB, Pepsi, to name a few. “