SPLENDA Launch Effort To Educate Hispanic Consumers.

McNeil Nutritionals, LLC, a Johnson & Johnson company and the makers of SPLENDA No Calorie Sweetener, recently launched a comprehensive educational effort designed to help U.S. Hispanic families take small, positive steps towards healthier eating by reducing sugars and calories.

Creating A Connection Through Education

The educational campaign will serve to raise awareness of the SPLENDA Brand among Hispanic consumers and will specifically reach out to Hispanic mothers, who serve as the primary caretakers for the family’s health and nutrition. This campaign consists of Spanish-language TV, radio, and magazine ads and will address these major misconceptions within the Hispanic community by offering tips on how to easily incorporate healthy cooking into one’s lifestyle. The campaign will also serve to educate Hispanic mothers that, in addition to using the product in beverages, SPLENDA Products can also be used to cook and bake a broad range of traditional Hispanic dishes such as flan, arroz con leche (rice pudding) and pudin de pan (bread pudding) with less sugar and calories.

Grassroots Outreach: Bringing an Interactive Experience to the Community

The Makers of SPLENDA Brand also launched a unique bilingual cooking tour in Hispanic communities throughout the U.S. The cooking tour, debuted this spring, is a multi-faceted grassroots mobile marketing program that features a fully equipped kitchen and will visit key retail stores and major Hispanic events throughout the U.S. The “Los Momentos Mas Dulces” (“Moments of Sweetness”) tour enables consumers to learn about SPLENDA No Calorie Sweetener and taste free samples including freshly baked cookies, fresh fruit aguas frescas and hot coffee. The brand is able to create a typical Latino kitchen environment through partnerships with key brands. A highlight of the tour will also be the appearance of “Chef Splendido,” the winner of a search in major Hispanic markets to identify the next generation of Latino Culinary talent.

“With more and more families searching for easy ways to create healthier lifestyles that still allow them to enjoy the traditional family favorite recipes, SPLENDA Brand is poised to be well received by Hispanic families who are seeking small, simple steps to reducing the sugar in their diets which in turn can help to achieve better calorie management for potential health benefits,” notes Nipa Shah, Marketing Manager, McNeil Nutritionals.