Sportivo To Handle Media Relations For Fox Pan American Sports.

Sportivo has signed Fox Pan American Sports LLC. Sportivo will be responsible for media activities in support of the first annual Premios Fox Sports, the first awards show to honor the achievements of U.S. Hispanic and Latin American athletes across a variety of categories including soccer, baseball, motor sports, tennis and golf. Premios Fox Sports is scheduled for December 2003.

“It was important for us to find a partner that shared our long-term vision for the success of Premios Fox Sports,” said Raul de Quesada, assistant general manager and vice president of marketing, communications and creative services, Fox Sports en Español. “Sportivo demonstrated to us that they have a thorough understanding of the Latino sports marketplace and of our brand. I was impressed with their capabilities and commitment.”

“We’re thrilled to have Fox Pan American Sports, the leading international voice in the world of sports, as one of our key clients,” said Mario Flores, partner and managing director, Sportivo. “Our team has many years of experience in implementing successful cross-cultural campaigns across a variety of industry sectors. We are very pleased to be able to dedicate our services to the burgeoning world of Latino sports with our new partner, Fox Pan American Sports. ”

Sportivo’s responsibilities will include generating on-going media coverage leading up to and including the awards show; providing on-site media relations support at the show and related activities; and providing assistance through its network of Latin America offices to Fox Sports Latin America, when and where needed.