Sprint and Telemundo Deportes Team Up to Get Consumers in “Fútbol Mode”

GOOOOOOOOOL!!! Sprint is joining forces with Telemundo Deportes as the halftime sponsor of Telemundo’s Spanish-language coverage of the 2018 FIFA World Cup Russia™. To celebrate, Sprint is unveiling a new Fútbol Mode campaign ensuring customers are connected to world-class soccer content virtually anytime and anywhere, even during work hours which is a majority of when this summer’s games are scheduled.1

“At Sprint, we’re passionate about keeping customers connected to the things that are most important to them,” said Marcelo Claure, Sprint CEO. “World Cup is the top tournament in the world’s most popular sport and it only happens once every four years. We want to make it easy for our customers to join the excitement. Sprint Fútbol Mode will rally soccer fans and bring them closer to the action, no matter where they are.”