Sprint Champions Soccer via Sponsorship of CONCACAF Gold Cup 2013.

Sprint announced the kick-off of its CONCACAF Gold Cup sponsorship. The summer sponsorship includes the unveiling of an official Fancaster who will rally Gold Cup fans around the country via traditional media, grassroots and social outreach. Sprint takes sports fanaticism to the next level as it aims to provide a unique experience where soccer fans can get closer to the excitement and passion associated with following their favorite teams during the Gold Cup tournament. This marks the 4th time since 2007 that Sprint has been the official wireless sponsor of the Gold Cup tournament.

“Sprint is dedicated to celebrating our customers’ passion points and is proud to champion the spirit of soccer with our continued Gold Cup sponsorship,” said Kymber Umaña, Sprint Hispanic Marketing Manager. “We are thrilled to unveil our official Fancaster this summer who will take to the streets to promote the games, celebrate fans, and offer commentary and analysis of each game.”

“We are extremely excited to welcome Sprint back as a sponsor for the fourth consecutive tournament. They are a natural partner for a tournament with such a passionate fan-base,” said CONCACAF General Secretary, Enrique Sanz. “Sprint is an amazing brand known for providing great services to its consumers and will without doubt offer our fans unique activation and promotional initiatives.”

“Their support validates the increasing growth of the Gold Cup Championship as it continues to become the most important regional tournament in the United States,” said Marcelo Radice, Director of Sponsorship Sales & Marketing for Traffic Sports USA. “Sprint is a perfect fit for the Gold Cup as they can leverage their mobile phone technology platform to engage soccer fans directly.”

A special web portal will be available at http://www.sprint.com/copa> where customers can enter for a chance to win a trip to the Gold Cup finals, enjoy interactive games and exciting videos. In addition, Sprint will officially kick-off their Sprint Latino social channel at Facebook/sprintlatino where one can go behind-the-scenes with Sprint’s Fancaster and stay up to date like a true fan.

To view new commercial CLICK on link below;
http://www.youtube.com/watch?v=Nx0AnpSVKow>