Sprint consolidates Hispanic Marketing Responsibilities.

Sprint has consolidated their Hispanic advertising, marketing and public relations responsibilities under a combination of agencies that will include Dallas based Inspire! and Starcom Media Vest / Tapestry.

Industry insiders speculate that a need for consolidation and not performance was responsible for The Vidal Partnership to lose their segment of the account.

Agency executives were not available for comments about the new responsibilities chart. More will be forthcoming shortly.