starMedia unveils new image to users & advertisers.

starMedia, a wholly owned subsidiary of Orange, has unveiled its new online image, featuring a newly redesigned logo and Home page. starMedia has been steadily making enhancements to the portal and developing the relevance of its look and content, by adding new areas and features as well as allowing users more control, through “Web 2.0” elements that facilitate collaboration and sharing between users.

The new logo design is a more modern and dynamic adaptation of the classic starMedia logo. The new Home page design (www.starmedia.com) is consistent with the portal’s new image and overall redesign; it features a girobox, easier access to new channels, a speedier download as well as an intuitive menu and navigation, allowing faster and easier access to content.

“As a subsidiary company of one of the world’s leading media organizations, starMedia accesses and provides its users with an impressive array of online content,” noted Juan José Nuñez, starMedia’s vice president of operations. “We’re especially pleased to be unveiling our new look, which features two integral components of our brand image. Those particular items are, after all, the first impression of starMedia; we know how important that is,” added Nuñez.

Additional design, images and navigation elements also provide the integration of all rich media formats, allowing advertisers a variety of possibilities as well as new creative approaches to deliver their message to starMedia’s users, “beyond the banner”. starMedia is currently planning an extensive re-launch campaign throughout Latin America; it will employ television, radio and print media.

“Without question, the new site redesign provides starMedia with additional momentum in its growing offering to Spanish-speaking audiences,” noted Media 8 Co-CEO & Co-Founder Paul Suskey. “Not only does it enhance the user experience, providing a clearer picture and roadmap, but will additionally entice prospective users and advertisers, thereby increasing the engagement trends which have been on a continuous up tick,” added Suskey.