Starmedia & Voy launch digital Latin music service.

StarMedia and VOY Music announced the launch of their online digital Latin music service, StarMedia Radios powered by VOY. The new service has been anticipated by millions of Internet users since the companies jointly announced their strategic alliance earlier this year.

he launch of StarMedia Radios will provide StarMedia s customers with a leading-edge digital entertainment platform to discover, explore and enjoy all facets of the Latin music experience, , said Alejandro Cosentino, CEO of VOY Music. The service is intuitive and comprehensive, allowing Latin music fans to fully search, select, consume and share all things relevant to their passion for Latin music and the best of Latin culture, continued Cosentino.

StarMedia has continually sought to strengthen its brand by developing the variety and relevance of its content. The new StarMedia Radios service will significantly enhance our user s online experience, through an innovative, cutting-edge digital music service the latest in a series of recent upgrades to the portal , noted Juan José Nuñez, StarMedia s vice president of operations.

“As more and more of the Latino audience flocks to the Internet as their main source of information and entertainment, tools like Internet radio channels are a great way to reach our consumer while they are engaged in content they care about and choose,” says Anne Howard, director of online services at La Agencia of Orci & Asociados. “In terms of access, of the 16.7 million U.S. Latinos online, there is a high percentage of households with broadband connections and, as we know, Latinos continue to be Latinos online and music will always be a major part of their lives.”