StarMedia & VOY to launch Digital Latin Music Service.

StarMedia and VOY announced a strategic alliance through which VOY Music has become the exclusive supplier of a new digital music channel on the StarMedia portal.

This alliance connects millions of avid Internet consumers with a leading-edge digital entertainment platform that is the first and only integrated online Latin music service.

The StarMedia-VOY alliance brings together two experienced companies to launch innovative services that meet the needs of Latin consumers everywhere. StarMedia’s strength in both the Latin American and U.S. Hispanic markets places it in an ideal
position to successfully develop the VOY Music model. Since its launch 60 days ago, VOY Music has connected with an audience eager to enjoy a new music experience, in over 150 countries around the world. The Latin music market is the fastest-growing music segment in the United States, according to Nielsen Soundscan, growing by more than 30% from 2004-2005; global sales of recorded Latin music alone are a $2 billion annual market.

“The agreement with VOY Music gives our audience an innovative digital music service in keeping with our philosophy of constantly improving the user experience with cutting-edge products. An alliance with VOY Music, offering everything from radios to a digital store, is the most powerful way to bring this new music experience to our users. We believe that this agreement will also help to leverage the strength of our respective brands,” said Juan José Nuñez, StarMedia vice president of operations.

“StarMedia is the ideal partner for VOY Music, allowing us to connect with the fast growing markets of Spanish-speaking Internet consumers throughout the U.S. and Latin America. This alliance creates the largest platform for the distribution and promotion of Latin music worldwide. Through VOY Music, StarMedia users will have access to all the VOY Music services and products, enjoying a fresh Latin music experience,” said Alejandro Cosentino, president of VOY Music.