starMedia’s ‘Daring Traveler’

starMedia announced the launch of Daring Traveler, a new Webcast show developed for Ford Flex, together with Zubi Advertising and C3RTM of Miami. The new video capsules are the third in a series of Webisodios programming launched this year by the Spanish-language Portal.

“Users and advertisers alike have embraced our new Webisodios format,” noted starMedia COO Juan Jose Nunez. “They’re proving to be a most effective medium to feature comprehensive product information for our audience, in a fun and engaging way; we’ll continue to develop new, creative and entertaining content as a means by which our advertisers may better familiarize Spanish-speaking consumers with their products and services.”

Daring Traveler will introduce viewers to the most adventurous people and places across three of America’s hottest towns: Miami, New York and Los Angeles. Each week, host Pablo Lagno will take starMedia users along in search of authentic, one-of-a-kind experiences. The series organically integrates Ford’s newest cross-over vehicle, the Ford Flex, seamlessly. The Ford Flex itself has been cast as one of the show’s protagonist, playing the part of Pablo’s hip, trusted and loyal companion; together, they explore the funky and fun nocturnal spots around some of the country’s leading Latin cities.

“We are always looking forward to new options, as the role of interactive media and the advertising tools they offer continue to evolve,” noted David Rodriguez, Ford Multicultural Marketing Manager. The starMedia Webisodios format successfully introduces consumers to the new Ford Flex through entertaining content, tailored to better deliver our message; we have great expectations for this format.”