The State of the American Mom 2008.

The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S. A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members. The coalition will deliver on its mission by:

• Sharing Best Practices
• Disseminating proprietary research
• Awarding the HER seal to companies and brands that honor, empower and respect mothers
• Offering networking opportunities for like-minded marketing professionals
• Hosting events and symposia

The purpose of the State of the American Mom 2008 Report is:

1. To fulfill the mission of the Marketing to Moms Coalition
2. To provide actionable data and insights on American Moms for retailers, manufacturers and other professionals who market to Moms
3. To serve as a benchmark for ongoing tracking (building on the State of the American Mom 2007 study)

To view study CLICK onlink below (Adobe Acrobat Reader required):
http://www.marketingtomomscoalition.org/doc/Summary_of_State_of_American_Mom_10.8_TD.pdf>