State Farm makes ‘Sábado Gigante’ debut in October.

State Farm Mutual Automobile Insurance Company is the new national weekly sponsor of “Sábado Gigante” (Giant Saturday), one of Univision Network’s longest-running, top rated television shows. The sponsorship includes weekly host announcements and advertising in the show, as well as recognition in its weekly game and musical segments. The State Farm sponsorship of “Sábado Gigante” will begin Saturday, Oct. 6, 2007 at 8:00 p.m. ET (7:00 p.m. CT) on The Univision Network.

“ ‘Sábado Gigante’ gives sponsors like State Farm an opportunity to engage with the nation’s largest and fastest growing demographic,” said Mark Gibson, assistant vice president of Advertising at State Farm.

Gibson added, “Our presence on ‘Sábado Gigante’ further reinforces our commitment to connect with our Spanish-speaking customers in a culturally relevant way.”

“We are glad State Farm is a part of ‘Sábado Gigante’ in such an integrated fashion,” says David Lawenda, President of Advertising Sales, Univision Communications Inc. “‘Sábado Gigante’ reaches a good cross-section of the Hispanic audience in America. It is a natural fit for a sponsor like State Farm.”

State Farm is a long-time advertising supporter of the Univision Network. However, this marks State Farm’s first weekly sponsorship agreement on ‘Sábado Gigante’.