State of Online Branded Communities Report.
October 11, 2010
ComBlu’s study of 78 brands and 241 communities shows significant progress in adoption of best practices and a more strategic orientation to social engagement.
* The percentage of brands exhibiting a Cohesive Strategy jumped from 20% to 33%, and the number of companies that qualified as High Performers increased from 11% to 33%.
* Activity levels are also significantly higher:
The use of strategically-aligned engagement tools nearly tripled.
Integration between branded online communities and mass social media increased from 32% to 76%.
And, lots of fertile ground for improvement:
* Nearly half of brands have no visible community manager.
* Fewer than 40% of brands have a rewards and recognition program.
* Only 20% of brands have a clearly identified advocate base.
* Brands are doing a much better job of delivering diverse engagement activities and are personalizing their community experience.
* Companies are applying a more disciplined approach to the deployment of their social assets.
* A few industries are applying a Center of Excellence approach.
To download report CLICK on link below;
https://hispanicad.combanners2/downloads/ComBlu_2010.pdf>
