Stoli Vodka promotions @ LatinVox.

Pernod Ricard announced has selected Latinvox as its promotions agency for Stoli Vodka’s Hispanic promotional initiatives throughout the New York Metropolitan area.

“It was vital to choose a partner that understood the marketplace and category in developing the growth of the Stoli brand”, said Whitney Repp, Vice President of Marketing for Pernod Ricard, Inc. “The promotional and marketing initiatives that the agency provided for the launch of our Chivas brand within the Hispanic market over these past few months is exceptional and has proven that Latinvox is the right agency for us”.

“The social networking tool is extremely important within the Hispanic communities and Stoli recognizes its value”, said Roberto Ramos, Latinvox CEO and President. “We are committed to working with Stoli® Vodka and continuing to build on their success in the Hispanic marketplace”.

Pernod Ricard initially brought Latinvox on board on a project basis for the launch of the brands’ Chivas Regal whisky line to the Hispanic market. The agency will provide Stoli Vodka integrated promotional support including advertising, promotions, public relations and event marketing to Hispanics within the New York metropolitan area. Kick off events are expected to begin in January 2007.