Study on Hispanic Millennials Reveals How Culture Influences Behavior and Purchasing Decisions

Univision Communications Inc. revealed the findings of a new study on Hispanic millennials that for the first time developed a comprehensive way to measure cultural connection and apply it to consumer behavior. The results show how culture deeply influences millennials across social interactions, attitudes, purchasing behaviors, technology usage and media consumption.

The findings of the study, conducted in partnership with Burke, were discussed in a Hispanic 411: Insights to Grow Your Business webinar today. The interactive briefing began with a demographic overview: the 15 million Hispanic millennials in the U.S. make up 21 percent of the total millennial population and that percentage will grow to 23 percent by the year 2020. The webinar also introduced the Cultural Connection Index (CCI), the tool that measures whether a respondent has a high, medium or low connection to culture.

To view the “Hispanic 411: Insights to Grow Your Business” webinar discussing these results, CLICK below CLICK below;

HispanicCMO.com
http://www.HispanicCMO.com

HispanicPRpro.com:
http://www.HispanicPRpro.com

HispanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com