Subaru of America @ DDB New York.

Subaru of America, Inc. named DDB New York as the company’s national full-service advertising agency of record following a nationwide search and evaluation of the current marketing and advertising agency landscape.

“As we continue to innovate and expand our product lineup in the U.S. market, we need to communicate the Subaru brand promise in a way that is relevant, memorable and differentiated in the marketplace,” said Fred Adcock, executive vice president, Subaru of America, Inc. “We are pleased to partner with DDB New York for their unique capabilities and demonstrated understanding of our brand goals and business objectives, and we think this partnership will serve as a catalyst in moving the Subaru brand forward among a very crowded and competitive automotive brand landscape.”