Suiting Up to Sell to Men

Paul Fredrick specializes in men’s dress and business apparel. The company’s primary demographic is older men who regularly wear suits. While many customers shop online, the company’s paper catalog is the impetus behind their purchasing decisions. Scott Drayer, director of marketing and business development, spoke with eMarketer about the growth he has observed and the changes in the e-commerce and catalog segments.

To read more CLICK below:
http://www.hispaniccmo.com

Skip to content
Copy link
Powered by Social Snap