Super Bowl or Super Tazon spots … Who done it!
January 2, 2007
The Super Bowl is an American tradition. Advertisers involved in the Super Bowl have traditionally used mainstream ad agencies to create commercials for this American pastime.
Through out the years there have been several Hispanic agencies that have produce spots designated to be run in the Super Bowl.
Regardless of popular belief, the first agency to produce spots for the Super Bowl was Castor Spanish International. Under the creative leadership of Sergio Alcocer now President and Chief Creative Officer of Austin-based LatinWorks, he produced a spot for McDonald’s and a responsible drinking spot for Budweiser featuring boxer Oscar de la Hoya..
Conill also enjoys bragging rights for their Toyota spot that ran last year in Super Bowl XL.
This year, LatinWorks has produced a campaign for Anheuser Busch featuring comedian Carlos Mencia, work from this campaign will air during the national telecast of Super Bowl XLI.
The interesting insight here is that, Sergio Alcocer President and Chief Creative Officer of LatinWorks has created and produced three of the four spots that have run in the Super Bowl in his career.
¡FELICIDADES!
