The recently launched SuperGol, a fast-paced, one-hour daily Spanish soccer show targeting young Latinos, scored its 25th affiliate. The show started on KWKW ESPN Deportes Los Angeles in order to meet the growing demand of US-born Latinos. Due to strong listener response, Lotus Communications Corp. decided to take it national. SuperGol has quickly expanded to such markets as Phoenix, Houston and Las Vegas. It airs live from 4-5 p.m. and is hosted by Halim Zadat and Erika Garza.
KWKW President James Kalmenson says, “The young US-born Latino is a growing segment of the sports audience that’s responding extremely well to the program. Latinos of all generations are avid soccer fans, making the soccer-themed talk show an ideal platform for younger audiences while maintaining the traditional sports target of men 25-54.”
SuperGol is formatted with a twist, using frequent soccer themed play-by-play production elements, presenting a style similar to a live soccer match. Host Halim Zadat, a well-known broadcaster on Fox Sports, Univision, Galavision, HBO and Channel 22 in Los Angeles, excites listeners with his famous slogan “RACATA.” Erika Garza, the first woman to host a network Spanish radio soccer program, is a nationally recognized personality who appears regularly on such television shows as El Gordo y La Flaca, En La Zona, and Levante as well as radio shows like Super Estrella, La Raza and La Tricolor. Together, the duo produces a light and entertaining style of Spanish sports radio.