Support of Customers in their Native Language gives competitive Advantage.

Businesses in telecommunications, financial services, utilities and insurance that offer customer service in the native language of the consumer will be the biggest winners as the stalled economy begins to move in 2011, according to a new joint report from AT&T and Language Line Services, the leading provider of language-based solutions.

The report, which cites the example of Hewlett Packard with a reported 85 percent sales increase from a targeted multicultural campaign**, points to the significant buying power of the nation’s limited English speaking population. U.S. Hispanic purchasing power will reach $1.3 trillion by the year 2014, the report forecasts (Selig Center for Economic Growth, University of Georgia). The combined buying power of the Hispanic, Black, Asian and Native American communities is already more than $1.5 trillion. One in every six Americans (46.9 million) in the country is Hispanic.

To download report CLICK on links below:

HispanicCMO.com:
http://www.HispanicCMO.com

HispanicPRpro:
http://www.HispanicPRpro.com