Surveys Reveal Key Indices For Wireless Service Providers & Handset Manufacturers.
April 26, 2004
National wireless service providers spend millions of dollars on marketing, strategy, and deployment of their services and mobile phones. However, what ultimately matters is what end-users think of these products, and what they intend to purchase in the future. In two recent In-Stat/MDR surveys, both consumers and business users expressed their opinions about their mobile phones. The high-tech market research firm believes these results have important implications for both service providers’ and handset manufacturers’ strategies.
Some of the key findings include:
Consumers say they prefer mobile phones from the leading manufacturers, but many won’t pay more than $100.
Business users expect to pay slightly more for mid-tier phones ($100 to $200) than consumers.
The one feature most users would pay extra for is extended battery life.
Nokia and Motorola remain the strongest brands, with Sony Ericsson and Samsung leading the second-tier pack.
Nextel has the highest overall satisfaction rate.
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