Symon – General Sales Manager @ Hoy.

Hoy named Gerald “Jerry” Symon as General Sales Manager for Hoy Los Angeles, effective immediately. Symon will be responsible for leading the overall efforts of the Hoy Los Angeles sales team. This will include the development of new business and revenue streams, along with the planning and implementation of long-term strategic growth plans for Los Angeles.

“Many excellent candidates were part of our search and most had something in common: They were trained by Jerry,” said Digby Solomon Diez, Hoy Publisher and CEO. “He brings to Hoy Los Angeles the vision and direction of a true leader. Jerry’s commitment and vast knowledge of the Hispanic market will be key as we grow our presence in the Los Angeles area.”
Symon most recently was Vice President of Business Development for Alternative and Innovative Marketing, LLC (AIM), a marketing and promotional firm that for the last two years has won the Gold Reggie Award for Multicultural/Ethnic Promotion of the year from the Promotional Marketing Association (PMA).