Synovate U.S. Diversity Markets Report Presentations.
February 28, 2006
Synovate Diversity presented the 12th edition of the U.S. Diversity Markets Report (formerly titled “U.S. Hispanic Market Report”). Seminars in Miami, New York, Chicago and Los Angeles.
The Report includes an update of Synovate’s unique acculturation model utilizing social tension to explain movement (or lack thereof) toward full acculturation. The Report also shows how the tension-enhanced acculturation model can be integrated with language dominance and media usage to define and reach high potential target markets.
In addition to updated demographics and buying power information, the Report analyzes autos, technology products, financial services, health/wellness, leisure/entertainment and shopping trends.
New summary sections on Young Adult markets (ages 18-24) and Mature markets (ages 55 plus), examine similarities/differences between ethnic groups.
To view Synovate presentations at the seminars check other stories.
To purchase a Report, go to www.synovate.com/knowledge/publications/
