AT&T Advertising Solutions and Seccion Amarilla USA announce agreement.
October 13, 2008
AT&T and Seccion Amarilla USA, L.L.C., a TELMEX International company, have entered into an agreement for AT&T Advertising Solutions sales representatives to sell directory advertising in select Seccion Amarilla USA directories. This agreement pairs AT&T Advertising Solutions with Seccion Amarilla USA.
“We are pleased to enter this agreement with Seccion Amarilla USA,” said Carlos Salinas, AT&T Advertising Solutions Executive Director of Strategy and Business Development. “AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse communities we serve. This is one more way AT&T strives to connect people everywhere they live and work and do it better than anyone else.”
As part of the agreement, Seccion Amarilla directories in which AT&T Advertising Solutions sells directory advertising will display an AT&T logo on their covers that recognizes the relationship with AT&T Real Yellow Pages.
“This opportunity provides AT&T Advertising Solutions customers with an advertising option to connect with the largest and fastest growing minority in the U.S.,” said Juan Reffreger, CEO of Seccion Amarilla USA. “This is just the beginning of a business relationship that will significantly impact the Yellow Pages industry in the United States by providing more complete advertising solutions for our customers, businesses and residents in the communities we serve.”
