AT&T and Mana roll out Summer Tour.
May 24, 2011
AT&T in collaboration with Latin music group Mana is rolling out one of this year’s hottest Latin concert tours, “Drama y Luz,” offering exciting store celebrations and pre-concert in-venue activity zones for music lovers. This alliance between Mana and AT&T builds on the company’s ongoing efforts to strengthen ties with the Hispanic market in particular, rewarding customer loyalty and providing closer, faster and exclusive access to today’s entertainment industry.
“This collaboration with Mana allows AT&T to build on its Hispanic entertainment offerings and provide fans with unique events, in anticipation of what are sure to be amazing performances,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T.
The in-store fan events, happening at select AT&T stores, will offer customers music-related activities and promotions, while making it easy to shop and test a variety of devices and applications including AT&T’s extensive music services.
Fans will have the opportunity to get concert tickets with a new qualifying U-verse or wireless service purchase valid only at AT&T participating stores.
