AT&T, JCPenney, Maybelline, Garnier Fructis & State Farm sponsor Univision’s Nuestra Belleza Latina.

The Univision Network announced the title sponsors for the highly anticipated return of “Nuestra Belleza Latina” (Our Latin Beauty), the extraordinary program that combines the glamour of a beauty competition with the excitement of reality television. AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm are all returning sponsors for the third installment of “Nuestra Belleza Latina,” which premieres on Sunday, March 1st from 8:00 p.m. – 10:00 p.m. ET/PT (7:00 p.m. – 9:00 p.m. Central).
 
 “We are thrilled to once again partner with AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm on ‘Nuestra Belleza Latina,’ an exciting property that allows the brands to engage with our audiences in meaningful and fun ways,” said David Lawenda, president of advertising sales and marketing, Univision Communications Inc. “This partnership exemplifies our commitment to creating innovative opportunities for our advertisers to meet their business objectives.”
 
Working closely with AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm individualized programming content will be co-created, seamlessly integrating the brands into the show via sponsored challenges, which the contestants will face on a weekly basis.
 
AT&T, JCPenney, Maybelline New York & Garnier Fructis and State Farm have also partnered with Univision to provide the winner of “Nuestra Belleza Latina” with a one year spokesperson contract for AT&T and JCPenney, a free wireless phone and up to $200,000 in cash and prizes. The winner will also receive the opportunity of a lifetime with a contract as Univision’s newest on-air personality.