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T-Mobile and CONCACAF offer fans a ‘Passport’ to Soccer Excitement.

T-Mobile USA, Inc. announced a partnership with the CONCACAF Champions League to take the experience of passionate Hispanic soccer fans to a new level. As a partner and the official wireless provider of the enormously popular tournament spanning North and Central America and the Caribbean, T-Mobile is offering fans opportunities to meet soccer stars like Carlos Valderrama, connect with other soccer fans at street festivals, and win a variety of prizes, including a trip for six to Dubai, United Arab Emirates (UAE).

As part of T-Mobile’s “Pasaporte a los Partidos” (“Passport to the Games”) promotion, fans can enter daily for a chance to win dozens of weekly prizes, including gift cards, soccer gear and cash prizes. One lucky Grand Prize winner will travel halfway across the world with the five people closest to him or her to see the winner of the CONCACAF Champions League take on the world’s top clubs in Dubai. Dubai, one of the world’s most cosmopolitan cities, located along the southern coast of the Persian Gulf, will host champion club teams from six continental confederations during one of the most anticipated soccer events of the year.

T-Mobile is not only inviting fans to join the promotion on their own, but bringing the excitement of soccer and the CONCACAF Champions League to their communities throughout the country. In the coming weeks, T-Mobile will be taking legendary soccer players such as Carlos Valderrama to meet with fans and sign autographs at various T-Mobile stores in Miami and New York. Valderrama, known as “El Pibe” (“The Kid”), is considered among the top former players from Colombia, and captained the Colombian National Team during the 1990, 1994 and 1998 World Cups.

On the sidelines, in stores and at street festivals, T-Mobile is taking the sport that many Latinos feel passionately about directly to them, and enhancing the experience of “fanaticos” across the country. Recently at Calle Ocho in Miami and upcoming at Fiesta Broadway in Los Angeles, T-Mobile is hosting interactive hospitality zones where fans can “shoot to win” a variety of exciting prizes, including a T-Mobile Sidekick.

“T-Mobile understands what it means to be a ‘fanatico,'” said Mark Stockdale, director of Hispanic marketing at T-Mobile. “We realize that their passion for soccer extends beyond 90 minutes, so we’re bringing fans a richer, deeper experience through our partnership with CONCACAF.”

T-Mobile’s multifaceted campaign involves national promotional television spots during Spanish-language soccer broadcasts, national radio spots, banner ads on Hispanic Web sites, and a dedicated Web site built to serve as a hub for contest registrations.