T-Mobile and Shakira announce partnership

T-Mobile announced a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira. The new collaboration between Shakira and T-Mobile officially kicked off today at a T-Mobile customer event in New York’s Bryant Park, where Shakira performed to an estimated crowd of 7,500 people, celebrating T-Mobile’s announcement that it is offering unlimited global data and texting in over 100 countries to qualifying Simple Choice customers at no extra charge.

“Shakira is an extraordinary, global entertainer who certainly understands the importance of being connected while she travels the world,” said Mike Sievert, CMO, T-Mobile. “She has a passion for communicating with her fans across many platforms and we knew that we could create a collaborative partnership to reach her fans and our customers in unique and exciting ways.”

T-Mobile and Shakira will work together to create exciting platforms to promote and market upcoming Shakira single and album releases, create and distribute unique content, and deliver once-in-a-lifetime T-Mobile customer experiences. In addition, the two powerhouses will work together on creative marketing initiatives, including breakthrough advertising campaigns to raise awareness for T-Mobile products and services, as well as Shakira’s primary charity, The Barefoot Foundation, which helps to build schools for communities in Latin America.